How I Spend a $5,000/month on Ads!

Leverage Facebook's targeting capabilities by uploading customer lists to create lookalike audiences, significantly narrowing your ad targeting and improving lead quality.

Prioritize a well-designed, fast-loading, mobile-friendly website, as improving conversion rates can be more cost-effective than simply increasing ad spend.

Exhaust your budget on Local Services Ads (LSA) first due to their contained system and often lower cost per lead, before allocating significant funds to traditional Google Ads.

Diversify your ad spend across multiple platforms (Facebook, Google, LSA) to avoid over-reliance on a single channel and maintain lead flow if one platform experiences issues.

Implement immediate upselling strategies after an initial service using automated texts, emails, or even crew-recorded videos to maximize the lifetime value of new customers.

Regularly update your ad creatives and offers on platforms like Facebook (e.g., weekly) to prevent ad fatigue and keep customer acquisition costs low.

Consider managing ads in-house, especially for businesses under $5 million in revenue, by investing a week in self-education and consistent creative updates, potentially saving on agency fees.