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Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates

⏱️ 36:11 🎤 Meredith Medlin, Caitlyn Noble
AUDIO EPISODE
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
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Chapters

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  • 0:00
    Introduction: News Roundup
    Meredith and Caitlyn introduce the episode, a news roundup covering industry trends and digital marketing updates for contractors.
  • 1:58
    Housing Market vs. Remodeling
    Meredith discusses conflicting headlines from the National Association of Home Builders (gloomy housing market) and Harvard's Joint Center for Housing Studies (optimistic remodeling forecast).
  • 5:03
    Remodeling Division Adaptation
    Caitlyn shares a personal anecdote about a large national home builder adding a remodeling division due to a slowdown in new construction.
  • 9:39
    Qualified Remodeler Top 500
    The hosts highlight the annual Qualified Remodeler Top 500 list, noting that top companies often offer multiple services, not just single ones.
  • 13:39
    ADU and Kitchen/Bath Trends
    Meredith covers surveys from the American Institute of Architects (uptick in ADU projects) and Houzz (kitchen and bath remodels remain popular, but with slightly reduced budgets).
  • 17:39
    DIY Searches Decline
    The hosts discuss Google search trends, noting a significant decrease in DIY kitchen and bathroom searches since COVID peaks, indicating a desire to hire professionals.
  • 20:00
    Meta Ad Platform Changes
    Caitlyn explains Meta's confusing and quickly retracted announcement about upfront payments for ads, and a new shift to average spend limits that could impact ad performance.
  • 26:08
    Google Reviews Criticality
    Meredith and Caitlyn emphasize the increasing importance of not just getting reviews, but responding to them quickly, as Google now factors response time into local search visibility.
  • 34:05
    AI Search Prefers Multi-Service
    The hosts discuss how AI-driven search engines are beginning to favor contractors who offer multiple services over those who specialize in just one.
  • 39:24
    Conclusion: What to Watch
    Meredith and Caitlyn summarize key takeaways for contractors, reiterating the importance of review management, continued marketing, and anticipating a remodeling market uptick in early 2026.

Speakers

M
Meredith Medlin
Host — founder of Fat Cat
C
Caitlyn Noble
Host — co-owner of Fat Cat strategies

Key Takeaways

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Despite a slowdown in new home construction, the remodeling market is projected to see an uptick by Q1 2026, so contractors should continue marketing.

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Do not stop marketing during slower periods; consistent presence is crucial for capturing future demand.

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Actively seek out and respond to reviews quickly, as Google's algorithms now factor response time into local search visibility.

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Consider expanding service offerings; companies providing multiple services are performing better and favored by AI search engines.

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Be cautious and consult experts before making changes based on platform announcements, as demonstrated by Meta's quickly retracted billing policy.

✦

Utilize tools and dedicated personnel to manage and respond to customer reviews promptly.

✦

Monitor digital marketing platform changes and adapt strategies, understanding that lead generation may require more effort than during peak times.

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