How to make sure you are profitable with Adam Sylvester
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Implement a 'goback report' to understand the true cost of revisit jobs, which are often more expensive than they seem and impact overall profitability.
Know your minimum hourly charge to ensure profitability; if your current pricing doesn't meet this, adjust your rates or refine your marketing to attract higher-paying clients.
Understand your burden rate (soft costs of labor) to accurately price jobs and avoid unknowingly subsidizing employee work.
Focus on attracting higher-quality clients and neighborhoods to avoid competing on price with lower-end services, thereby increasing average job size and profitability.
Improve your business's image and professionalism (e.g., clean worksites, professional staff) as this can attract more discerning clients willing to pay higher prices.
Transition from emotional to data-driven decision-making; use tools like the goback report to analyze numbers and identify areas for improvement, such as lead costs, job sizes, and operational efficiency.
Utilize the goback report as a 'what if' calculator to assess the financial impact of new investments (like a new truck or building) before committing, ensuring these additions contribute to profitability rather than hindering it.
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