340 – The Visibility Shift – Part 3: You’re More Findable Than You Think
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Key Takeaways
Turn every past project into a detailed 'project spotlight' page on your website, including before-and-after photos, budget ranges, locations, and client testimonials.
Optimize your website for clarity by explicitly stating what services you offer (e.g., kitchens, baths), where you offer them (specific cities/neighborhoods), and who your ideal client is.
Ensure absolute consistency of your company name across all online platforms (website, Google My Business, social media, review sites) to boost SEO and brand recognition.
Actively document the questions clients ask during projects and the sales process; these questions are perfect topics for blog posts, FAQs, or short videos that educate potential customers.
Regularly audit your online presence by Googling your company name and browsing competitor sites to identify gaps and opportunities for improving your visibility and messaging.
Focus on building trust and providing educational content online; this pre-sells your services and positions you as an expert before clients even reach out.
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