Ep 86. Keep your Fleet Fresh

⏱️ 27:29 🎤 Jordan Upcavage, Jason Lee, Enrique, Giovanni

AUDIO EPISODE

0:00

Chapters

Click to jump to section

0:00

Welcome to Green Side Up

Jason Lee and Jordan Upcavage welcome listeners to Green Side Up, a podcast for small business entrepreneurs in the landscaping and tree care industry.
0:59

Live from The Landscape Show

The hosts are broadcasting live from The Landscape Show in Orlando, Florida, joined by Giovanni and Enrique from Fleet Fresh.
1:45

Fleet Fresh Origins

Giovanni and Enrique share the story of how they developed their plant-based vehicle deodorizer, inspired by the marine industry's use of tea tree oil.
4:17

From Wet to Dry

The discussion covers the evolution of Fleet Fresh's product from a wet, gooey prototype to a dry, controlled-release pouch, using a proprietary method.
5:08

Business Growth & Challenges

Giovanni and Enrique detail their business growth, including partnering with Site One for distribution, and their challenges with manufacturing and scaling.
8:07

Product Uniqueness & Application

The hosts and guests discuss the unique medical-grade non-woven material used for the pouches, allowing vapor release while containing the product, and its practical application in various vehicles.
11:20

Target Market & Pricing

Fleet Fresh discusses their target market beyond landscaping, including construction, waste management, and marine industries, as well as pricing and usage recommendations for their product.

Speakers

Jordan Upcavage

Host

Jason Lee

Host

Enrique

Giovanni

Key Takeaways

✦

Identify a common problem in your industry and innovate a solution; Fleet Fresh addressed vehicle odors in service industries.

✦

Don't be afraid to pivot your product development based on feedback and market needs; Fleet Fresh transformed a 'wet, gooey' prototype into a dry, effective pouch.

✦

Seek out distribution partnerships early on to expand market reach; Fleet Fresh partnered with Site One for regional distribution.

✦

Prioritize quality and source materials locally if possible; Fleet Fresh emphasizes using US-based equipment and sourcing for their product.

✦

Recognize hidden benefits of your product, such as safety and improved working conditions, to broaden its appeal.

✦

Consider the long-term cost-effectiveness for fleet managers, budgeting annual expenses per vehicle for maintenance.

✦

Be resourceful and look for inspiration in unexpected places; Fleet Fresh adapted medical-grade material for their product's packaging.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →

← TCF1051: Smart Kids Should Skip College (And Learn a Trade Instead) with Benji Carlson

Ep 632. Crafting the Vision →