337 – The Visibility Shift – Part 2: The Power of Third-Party Proof
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Key Takeaways
Prioritize collecting reviews not just on Google, but across multiple platforms like Houzz, Angie, Yelp, and BBB, as homeowners cross-check these sources.
Actively pursue 'best of' lists, local awards, and Chamber of Commerce recognition in your area to stand out against local competition and enhance credibility.
Establish a consistent process to request reviews immediately after every project completion, and strategically ask for reviews on different platforms to diversify your third-party proof.
Collaborate with your vendors, suppliers, and designers to get mentions of your work on their websites or social media, leveraging their audience for increased visibility.
Seek opportunities to be featured on local podcasts, radio shows, or YouTube channels to showcase your expertise and build a personal brand that reinforces your company's reputation.
Clean up and update your existing profiles on various online platforms, ensuring descriptions are current, photos are fresh, and all reviews are thoughtfully replied to.
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