Interview with Chris Lee, President & CEO of EarthWorks

Proactively identify and shed unprofitable or low-margin contracts to maintain operational efficiency and focus resources on higher-value work.

Practice radical transparency with clients during challenges; honest communication can preserve reputation and build stronger relationships.

Engage management in field operations during critical times; this builds camaraderie, mutual respect, and demonstrates leadership by example.

Re-evaluate your pricing strategy and value proposition; don't be afraid to charge what your services are truly worth, as clients may be willing to pay more than you assume.

Shift HR's focus from purely compliance to a sales-oriented recruitment model to attract and onboard talent more effectively.

Implement 'stress tests' and continuous feedback loops (like daily huddles) to identify and address issues before they impact financials, fostering a culture of constant improvement.

Prioritize a 'no standing still' mentality within your company, actively seeking growth and embracing change to avoid complacency and drive towards greatness.