S2 EP 50 New homes need Electrical Service too! (And how to get that client!)

⏱️ 21:29 🎤 Clay Neumeyer, Joseph Lucanie

AUDIO EPISODE

S2 EP 50 New homes need Electrical Service too! (And how to get that client!)

0:00

Chapters

Click to jump to section

0:00

New Homes Electrical Services

Clay and Joseph introduce the challenge of offering electrical services in new homes, where clients often perceive no need for additional work.
0:48

Perception vs. Reality

Joseph highlights that the problem isn't about the work itself, but the homeowner's perception that new construction is flawless, overlooking potential issues like backstabbed connections.
3:49

Backstabbed Receptacles Issue

The hosts explain the dangers of backstabbed receptacles common in new construction and how addressing this upfront offers a permanent solution.
9:57

Full Coverage Offers

Joseph describes offering a range of solutions, from minimal repair to full electrical system coverage, emphasizing the value of peace of mind and long-term enjoyment for homeowners.
13:15

Successful Apartment Project

Joseph shares a story of a successful sale in a new apartment, where comprehensive re-devicing and upgrades were accepted by clients despite the newness of the property.
17:17

Ethics and Honorability

Clay and Joseph discuss the importance of genuinely believing in the value of the services offered, ensuring ethical and honorable business practices.
20:25

Efficiency Upgrades

The discussion moves to efficiency upgrades like smart thermostats and AC hard starts, highlighting how these improve comfort and save money for new homeowners.
24:41

Enhancing User Experience

The hosts delve into improving the user experience with solutions like motion-controlled lighting in garages and quiet bath fans tied to shower usage, anticipating family needs.
32:08

Positioning to Homeowners

Joseph explains how to effectively position these value-added services to new homeowners by acknowledging their initial skepticism and subtly questioning the builder's quality.
39:22

Final Thoughts and Call to Action

The hosts conclude by encouraging listeners to share their experiences and subscribe to the podcast for more tips on growing their electrical businesses.

Speakers

Clay Neumeyer

Host

Joseph Lucanie

Host

Key Takeaways

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Challenge the perception that new homes don't need extensive electrical services by educating homeowners on common construction shortcuts like backstabbed receptacles.

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Offer a tiered menu of solutions, from basic repairs to comprehensive system upgrades, allowing homeowners to choose based on their budget and desired level of comfort/safety.

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Focus on improving the 'user experience' and long-term peace of mind, not just fixing immediate issues, by suggesting smart home integrations, efficiency upgrades, and automated lighting.

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Highlight the financial benefits of efficiency upgrades (e.g., smart thermostats, AC hard starts) that can save homeowners money over time.

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Use a consultative approach, asking open-ended questions and demonstrating empathy for homeowners' potential frustrations with new home quirks.

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Build a relationship and become unforgettable by providing exceptional service and leaving homeowners with 'inception thoughts' about future upgrades they might want.

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Educate homeowners on potential failure points and preventative measures, positioning yourself as a trusted advisor rather than just a repair technician.

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