I called Alex Hormozi. He said this.

Implement CTAs strategically: Integrate calls to action in multiple places like video descriptions, mid-video, profile, pinned comments, and community posts, rather than avoiding them to appear 'less promotional.'

Leverage existing audience for faster growth: Retargeting your existing email list on platforms like Facebook and Instagram is a 'lowest-hanging fruit' strategy for quick conversions.

Invest heavily in content pre-production: While more content is good, 5x the effort on pre-production, including casting and packaging (headlines, thumbnails), can lead to 10-20x better performance for your 'show'-style content.

Refine your sales qualification process: If you have a high volume of unqualified leads, hire an SDR to pre-screen applicants, allowing your senior sales staff to focus on high-potential candidates.

Don't shy away from promoting valuable offerings: If you genuinely believe your products or services (like franchising or software) are the best option, confidently promote them as they can fund better content and services for your audience.

Optimize email communication with CTAs: Regularly include calls to action in your newsletters, even as simple PS statements, to guide engaged subscribers to your offerings without negatively impacting open rates.

Focus on compelling narratives for content: For 'show'-style content, seek out larger businesses with more complex stories, team dynamics, and challenges, as these provide more engaging narratives that attract significantly more views.