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SPECIAL GUEST: Aging in Place – Tapping into the Home Access Market with Ross Gaskin

⏱️ 37:35 🎤 Meredith Medlin, Janet Mobley, Ross Gaskin, Caitlyn Noble
AUDIO EPISODE
SPECIAL GUEST: Aging in Place – Tapping into the Home Access Market with Ross Gaskin
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Chapters

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  • 0:00
    Introduction to Aging in Place
    The hosts introduce the topic of aging in place and welcome guest Ross Gaskin to discuss the home access market.
  • 5:00
    Health at Home's Offerings
    Ross Gaskin explains Health at Home's focus on aging in place products, primarily for bathrooms, catering to both luxury and government-funded projects.
  • 13:20
    Market Trends and Contractor Challenges
    Ross highlights the 'silver tsunami' demographic shift and the common mistakes contractors make when assuming accessibility needs.
  • 17:37
    Consulting and Installation Guidance
    Health at Home provides consulting to contractors on positioning their services and avoiding critical installation errors, such as improper pan leveling for barrier-free showers.
  • 27:12
    Product Range and Quality Assurance
    Ross details the range of products available, including grab bars, shower seats, and barrier-free systems, emphasizing their commitment to quality materials to prevent issues like mold and mildew.
  • 34:01
    Innovations in Shower Seats
    Health at Home has developed durable, aesthetic shower seats from recycled materials, offering a wider variety to contractors beyond traditional teak.
  • 41:39
    Educating Contractors and Homeowners
    Ross stresses the importance of contractors educating customers on product choices and proper installation, using examples like their VM shower system that avoids cutting floor joists.
  • 45:22
    Starting in the Home Access Market
    Ross advises contractors new to aging in place to start with small jobs like grab bar installations, which can lead to larger remodeling projects.
  • 55:16
    Certifications and Quality Materials
    Ross recommends certifications like CAPS and emphasizes using quality materials, particularly for products like walk-in tubs, to avoid call-backs and ensure customer satisfaction.
  • 1:02:14
    Contacting Health at Home
    Ross shares how contractors can get in touch with Health at Home, including their website, LinkedIn, and the personalized service they offer, such as custom-branded price books.

Speakers

M
Meredith Medlin
Host
J
Janet Mobley
Host
R
Ross Gaskin
VP of Sales at Health at Home
C
Caitlyn Noble
Host

Key Takeaways

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Educate yourself on the specific needs of the aging-in-place market, rather than assuming standard renovation practices apply.

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Invest in high-quality, tried-and-true products to ensure longevity and safety for your clients, minimizing future issues.

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Focus on proper installation techniques, especially for barrier-free showers, as overlooked details like pan leveling can lead to costly problems.

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Offer comprehensive solutions, including accessories like grab bars and shower seats, which can enhance client comfort and expand project scope.

✦

Consider starting with smaller projects like grab bar installations to gain entry into homes and build trust, leading to larger remodeling opportunities.

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Leverage suppliers like Health at Home for product variety, installation guidance, and even marketing support like custom-branded price books.

✦

Seek relevant certifications, such as CAPS (Certified Aging-in-Place Specialist), to demonstrate expertise and build credibility with clients.

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