Ep 82. Biochar, Rain Delays, and Business Survival: A Candid Conversation

Implement clear guidelines and productive alternatives for rain delays to combat 'I wanna go home syndrome' and ensure team productivity.

Proactively plan for and account for unforeseen regulatory hurdles and permit requirements in project bids, especially for municipal work.

Utilize CRM and marketing platforms like Intrigue Media's 'What Converts' to meticulously track leads and analyze marketing ROI.

Adjust marketing spend and strategy based on seasonal demand, dialing down paid ads during organic peak seasons and reallocating to SEO or content creation.

Diversify service offerings or target commercial projects during slow seasons to maintain consistent workflow and revenue.

For repeat clients, strategically bank less urgent work during off-peak seasons, offering incentives that don't involve direct monetary discounts but add value (e.g., extra services or specific scheduling).

Stay adaptable and be prepared to pivot operational plans when faced with unexpected challenges, such as equipment limitations or regulatory changes.