EP225: How Quinton Comino With Home Nation Built A Sales Process To Handle Nation Wide Sales

Establish a strong online presence including a website, Google My Business, and social media to add legitimacy and attract more leads for your contracting business.

Consider specializing in specific types of projects and tailor your marketing to attract qualified leads that align with your expertise, avoiding wasted time on unsuitable inquiries.

Implement a robust sales process that prioritizes asking targeted questions to understand customer needs, budget, and decision-making criteria before presenting solutions.

Provide an exceptional customer experience from the first interaction; quick responses and polite, helpful service can differentiate you and lead to more referrals, even if a sale isn't immediate.

Invest in sales training for yourself and your team; even basic sales concepts like identifying customer pain, decision processes, and budget can dramatically improve conversion rates.

Develop a refined hiring process, potentially incorporating sales assessments, to ensure you bring on team members who are genuinely skilled at selling, not just friendly.

Actively seek referrals by clearly describing the type of customer and project you're looking for, leveraging the goodwill created by positive customer experiences.