39. Field Marketing Meets Digital: A Hybrid Approach

⏱️ 21:13 🎤 Meredith, Caitlyn Noble

AUDIO EPISODE

39. Field Marketing Meets Digital: A Hybrid Approach

0:00

Chapters

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0:00

Hybrid Marketing Defined

The hosts introduce hybrid marketing as combining online and offline strategies for contractors who have moved beyond the startup phase and are scaling their businesses.
0:27

Benefits of Hybrid Marketing

This segment outlines the advantages of hybrid marketing, including broader reach, increased brand trust, better engagement, and more usable data.
1:09

Promoting Events with Digital

Discussion on how to use SEO and PPC to promote physical events, showrooms, and expos, targeting local audiences effectively.
1:45

Tracking Offline Efforts

Strategies for tracking field marketing activities using QR codes and dedicated phone numbers to measure the effectiveness of yard signs, event booths, and print collateral.
3:16

Social Media as a Hype Machine

Utilizing social media to promote events, share behind-the-scenes content, and integrate Facebook event pages for broader reach.
4:17

Digital Lead Capture at Events

Implementing digital solutions like landing pages and CRM integration for lead capture at events, rather than relying on paper forms.
7:01

Email Nurturing Post-Event

The importance of collecting emails at events and using automated email sequences to nurture leads with educational content and financing options.
8:27

Hybrid Marketing Case Study

A real-world example of a contractor successfully using a hybrid approach for a weekend fair, resulting in a significant increase in leads and appointments.
10:00

Future Topic: Multi-Channel Marketing

A brief preview of the next episode, focusing on multi-channel marketing, encompassing various digital channels beyond the hybrid approach.

Speakers

Meredith

Host — founder of Fat Cat Strategies

Caitlyn Noble

Host — head of Client Services here at Fat Cat

Key Takeaways

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Integrate SEO and PPC campaigns to promote your physical events and showrooms.

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Implement tracking phone numbers and QR codes on all field marketing materials to measure lead sources.

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Utilize social media to create buzz around your events and share engaging content.

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Capture leads digitally at events using tablets and direct CRM integration to avoid manual data entry.

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Develop automated email nurturing sequences to follow up with leads post-event, providing educational content.

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Leverage Facebook event pages to amplify your presence at community events.

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Offer compelling incentives at events to encourage digital lead capture and email sign-ups.

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