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Behind the scenes on the industry with Glenn Hansen!

⏱️ 53:15 🎀 Tony Rudolph, Glenn Hansen, Willow
AUDIO EPISODE
Behind the scenes on the industry with Glenn Hansen!
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Chapters

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  • 0:00
    Introducing Glenn Hansen
    Tony introduces Glenn Hansen, editor of OPE Plus magazine and host of the OPE People podcast, highlighting his industry perspective.
  • 3:27
    OPE People Podcast
    Glenn shares the origin of his 'OPE People' podcast, focusing on the passion and stories of individuals within the outdoor power equipment industry.
  • 8:15
    Autonomous Mowers
    They discuss the rapid growth and future impact of autonomous mower technology, with various brands entering the market.
  • 14:00
    Print vs. Digital Media
    Tony and Glenn talk about the preference for print magazines in the lawn care industry versus digital content, acknowledging different preferences.
  • 17:23
    Beyond OPE Plus
    Glenn details his company's involvement in other industries, including motorcycle and boating magazines, and a magazine for sports field managers, highlighting product overlaps.
  • 20:01
    Dealer Challenges & Online Sales
    They delve into the challenges faced by equipment dealers, particularly with manufacturers selling directly to landscapers and the increasing role of e-commerce.
  • 26:32
    Unforgettable Customer Service
    Tony shares an anecdote about exceptional dealer service, emphasizing that personalized, high-quality service cannot be replaced by AI or e-commerce.
  • 35:18
    The Human Element
    They discuss the crucial importance of human connection, communication, and people skills in business, especially as automation increases.
  • 58:56
    Equip Expo Insights
    Glenn and Tony share their observations on the Equip Expo, including the variety of products, the value of networking, and discovering innovations in smaller booths.
  • 1:33:27
    Final Thoughts & Podcast Promotion
    Glenn encourages listeners to subscribe to his 'OPE People' podcast for industry insights and seeks feedback on topics, while Tony provides information on how to access Glenn's content.

Speakers

T
Tony Rudolph
Host
G
Glenn Hansen
Editor of OPE Plus
W
Willow
Host

Key Takeaways

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Prioritize personalized customer service: Go above and beyond for clients, as this builds loyalty and cannot be replicated by automated services or online platforms.

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Embrace industry changes: Adapt to new technologies like autonomous mowers and e-commerce, recognizing that resistance to change will hinder growth.

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Network at industry events: Attend shows like Equip Expo to connect with peers, discover new solutions, and potentially find mentors or collaborators who can transform your business.

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Explore smaller vendors at expos: Don't just focus on major brands; some of the most innovative and cost-effective solutions can be found at smaller, less prominent booths.

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Invest in your business education: View attending industry events and engaging with informational content (like podcasts and magazines) as an investment in sharpening your skills and improving your offerings.

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Cultivate strong people skills: In an increasingly automated world, the ability to genuinely connect, communicate, and show empathy with customers and employees will be a key differentiator for success.

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Leverage tax benefits for business trips: Remember that expenses for educational and networking events like Equip Expo can be tax-deductible, making them a more cost-effective investment.

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