Behind the scenes on the industry with Glenn Hansen!

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Key Takeaways
Prioritize personalized customer service: Go above and beyond for clients, as this builds loyalty and cannot be replicated by automated services or online platforms.
Embrace industry changes: Adapt to new technologies like autonomous mowers and e-commerce, recognizing that resistance to change will hinder growth.
Network at industry events: Attend shows like Equip Expo to connect with peers, discover new solutions, and potentially find mentors or collaborators who can transform your business.
Explore smaller vendors at expos: Don't just focus on major brands; some of the most innovative and cost-effective solutions can be found at smaller, less prominent booths.
Invest in your business education: View attending industry events and engaging with informational content (like podcasts and magazines) as an investment in sharpening your skills and improving your offerings.
Cultivate strong people skills: In an increasingly automated world, the ability to genuinely connect, communicate, and show empathy with customers and employees will be a key differentiator for success.
Leverage tax benefits for business trips: Remember that expenses for educational and networking events like Equip Expo can be tax-deductible, making them a more cost-effective investment.
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