Episode #270: Social Media Marketing for Home Builders – Carol Morgan

Prioritize quality visual content and video (reels, stories) on social media, adapting to platform-specific formats and expectations.

Don't try to be everywhere; pick one or two key social media platforms (e.g., Facebook and LinkedIn) and focus on doing them exceptionally well.

Develop a content strategy by brainstorming diverse ideas from across your company (e.g., construction stages, promotions, agent achievements) to ensure a steady flow of engaging posts.

Leverage LinkedIn as an often-untapped resource for reaching high-net-worth individuals, even for B2C home sales, through thoughtful, targeted posts.

Ensure all social media accounts are accessible by the company owner and provide agencies with necessary access, avoiding reliance on former employees or third parties.

Avoid generic, 'home and garden' content; focus on creating unique, branded, and helpful content that provides value to your audience and differentiates your company.

Actively engage with your audience by responding to comments and questions; social media is a two-way conversation, and neglecting interaction can alienate potential buyers.