Achieving Success as a Female Founder in the Trades with Katy Higgins [Part 2]

Invest in technology early: Implementing tools like Service Titan and Rilla can significantly boost efficiency and growth, but ensure you have the financial capacity and team buy-in for effective adoption.

Prepare for growth plateaus: Recognize that revenue milestones like $5 million, $10 million, and $15 million often come with significant increases in overhead and operational complexity.

Continuously refine processes: Don't assume that once a process is in place, it's set forever; revisit and adapt your SOPs regularly to meet evolving business needs and challenges.

Foster a 'premium company' culture: Clearly communicate your company's values and expectations for professionalism (e.g., uniforms, punctuality) to attract and retain employees who align with your brand.

Build a strong support network: Engage with industry groups like Next Star or Service Nation to gain insights, mentorship, and support from peers who understand the unique challenges of the trades.

Filter advice carefully: Be wary of 'silver bullet' solutions from online gurus; seek genuine, actionable advice from established industry leaders and experienced mentors.

Embrace feedback and engagement: Even negative comments or skepticism can be leveraged for engagement and visibility; focus on the positive impact of being noticed.