Achieving Success as a Female Founder in the Trades with Katy Higgins [Part 1]

Embrace your unique perspective as a strength in the trades; it can lead to more thorough and appreciated customer service.

Cultivate confidence by becoming the most knowledgeable expert in your field, ensuring clients remember your expertise, not just your gender.

Don't be afraid to challenge industry norms and set ambitious goals, especially when you lack a benchmark, as this can prevent self-limitation.

Build a diverse team by actively recruiting and supporting women; their unique insights can significantly contribute to company culture and customer satisfaction.

Leverage technology like virtual ride-alongs (e.g., Rilla) for enhanced coaching, safety, and invaluable insights into field operations.

Seek out supportive partners and mentors who believe in your vision, as their assistance can be crucial during foundational stages of your business.

Focus on building what you know best first, then expand into other areas as your business grows and you gain more experience or resources.