Mike’s Solo – How To Add D2D To Your Business QUICKLY
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Key Takeaways
Commit to personally knocking on 100 doors before hiring, to understand the process and challenges firsthand.
Utilize tools like Rich Block Poor Block and Google Maps to identify high-income, well-maintained neighborhoods for optimal door-to-door targeting.
Draft job ads using ChatGPT, emphasizing sales experience, optimism, and hunger for money, then post variations on platforms like Indeed with a daily budget.
Prioritize hiring individuals who are enthusiastic, sharp, and confident, and sell them on the earning potential of a commission-based role.
Train new marketers extensively, ensuring they achieve success in their first few shifts to prevent early turnover, and provide ongoing support, especially after zero-estimate shifts.
Implement Strava for accurate time tracking of door-to-door marketers to ensure accountability and prevent wage theft.
Set clear weekly estimate targets and communicate them regularly, using these goals to drive performance and measure the success of your D2D program.
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