317. The Season has Started and Going Old School
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Key Takeaways
Do not rely solely on one marketing channel; diversify your efforts, especially in the face of platform instability (e.g., Google Business Profile issues).
Embrace 'old-school' marketing tactics like yard signs, door hangers, and local print materials, adapting them for modern customer behaviors.
Utilize video marketing on platforms like Facebook by creating short, local-area specific content to attract new clients.
When facing issues with online listings (e.g., Google Business Profile suspensions), be persistent but also adaptable, exploring alternative platforms like Yelp or Bing.
For new or expanding businesses, prioritize cost-effective marketing solutions like magnet signs and yard signs over expensive options like full vehicle wraps if capital is limited.
When working on driveways, ensure adequate compaction by using the heaviest equipment available (e.g., your truck) to reveal imperfections and ensure a durable finish.
Be cautious of scammers in online communities offering to 'fix' business listings; always ensure payment is contingent on successful restoration, not upfront.
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