Dayna Hottle’s Path to Success in the Trades Industry

Prioritize strategic marketing and be willing to pivot vendors or strategies if current efforts aren't yielding results.

Invest in a dedicated marketing manager or team to ensure consistent, proactive efforts and brand saturation.

Implement a robust hiring process that includes leadership involvement to maintain company culture and reduce turnover.

Proactively plan for succession and buy-sell agreements in family businesses to avoid complications with growth and multiple stakeholders.

Continuously learn and implement best practices from industry groups, focusing on foundational business principles like club memberships and dispatching for profit.

Explore diversifying services (e.g., plumbing, electrical) once your core service is strong, as these can offer more consistent work.

Foster a strong company culture where employees feel supported and valued, recognizing your responsibility to their livelihoods.