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Building Networks and Breaking Barriers with Colleen Keyworth

⏱️ 40:50 🎀 Cassie Pound, Heather, Colleen Keyworth, Leslie
AUDIO EPISODE
Building Networks and Breaking Barriers with Colleen Keyworth
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Chapters

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  • 0:00
    Sponsors and Introduction
    Cassie and Heather introduce the episode, thanking sponsors Relentless Digital, Forest Perry Digital Marketing, and Rilla, and setting the stage for discussions on breaking barriers in the trades.
  • 3:38
    Who is Colleen Keyworth?
    Colleen Keyworth introduces herself as an HVAC industry enthusiast and VP of Sales and Marketing for Online Access, detailing her extensive involvement in various trade organizations and her career path from being fired from her family business to finding her passion in industry marketing.
  • 7:27
    Colleen's Involvement and Work-Life Balance
    Cassie and Heather marvel at Colleen's numerous engagements and question her work-life balance, to which Colleen humorously attributes her presence to AI and shares her intentional unplugging habits at home.
  • 14:04
    The Value of Industry Events
    The hosts and Colleen discuss the importance of attending industry events for networking, learning, and team development, emphasizing the 'hotel bar' and shared meals as key opportunities for connection.
  • 23:20
    Taking Your Team to Conferences
    Colleen and Cassie highlight the benefits of bringing team members to conferences, noting how it fosters a deeper understanding of the industry and provides relatable experiences with common challenges faced by other businesses.
  • 33:50
    Building a Brand and Patience
    Colleen shares insights on the time and effort required to build a personal brand and reputation in the industry, drawing parallels with Cassie's 10-year journey, emphasizing the importance of learning and contributing behind the scenes before leading.
  • 45:18
    Travel Hacks and Tips
    Colleen, a seasoned traveler, shares her personal travel hacks, including credit card points, essential travel products, and tips for making business travel more comfortable and beneficial.
  • 1:03:52
    International Women in Cooling (INWIC)
    Colleen discusses her role as the immediate past president of INWIC, explaining the organization's mission to support and establish women's trade organizations globally, sharing an impactful example from Trinidad and Tobago.
  • 1:12:16
    Future Plans and Travel Adventures
    Colleen talks about her transition to spending more time with her day job at Online Access and her upcoming travel plans, including a trip to Milan and Paris, highlighting the flexibility afforded by her lifestyle and accumulated travel points.

Speakers

C
Cassie Pound
Host
H
Heather
Host
C
Colleen Keyworth
VP of Sales and Marketing for Online Access
L
Leslie
Host

Key Takeaways

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Engage with industry events by sitting with unfamiliar faces at lunch and visiting the hotel bar to foster new connections and gain diverse perspectives.

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Invest in your team's growth by bringing them to industry conferences, allowing them to experience the broader industry first-hand and build their own professional networks.

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Understand that building a reputable personal brand and making significant contributions takes time; be patient and focus on learning and contributing behind the scenes before seeking leading roles.

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Leverage travel points and loyalty programs to enhance your business travel experience, making it more comfortable and rewarding, especially if you're frequently on the road.

✦

Seek out and utilize international networking opportunities to gain a global perspective on your industry and identify resources for supporting emerging trade communities.

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Proactively build and maintain your network, as these connections can provide invaluable support, mentorship, and resources during challenging times.

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Be intentional about your online presence; whether you choose to share personal aspects or focus strictly on professional content, ensure it authentically represents your brand and resonates with your intended audience.

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