TCF1008: Reviewing Your Marketing Materials
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Key Takeaways
Ensure your website homepage has a clear, prominent call to action (e.g., 'Contact Us' or 'Schedule a Call') that stands out visually.
Showcase finished projects on your website and marketing materials, not work-in-progress or irrelevant background videos; sell the 'dream' outcome.
Avoid overly busy designs and illegible fonts on all marketing materials, especially vehicle wraps and yard signs, ensuring readability from a distance.
Limit the number of calls to action on a single marketing piece; choose one primary action you want the customer to take (e.g., call or visit website).
Include essential information like pricing (e.g., a pricing calculator) on your website, making it easily accessible and prominent, as it's a common customer inquiry.
Inject personality into your 'About Us' page with videos or personal stories to build connection, rather than just blocks of text.
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