Interview with Brant Wichman, CEO and Owner of Customer Insight LLC and Cutting Edge Landscapes LLC

Before meeting a client, utilize tools like Brant's app to understand their financial capacity and lifestyle, which can inform your proposal and approach.

Invest in a professional showroom or design studio to enhance your company's image and increase your closing rate, as it demonstrates stability and professionalism.

Focus on high-end work and services that offer better margins, rather than taking every small job, to ensure sustained growth and profitability.

Prioritize customer satisfaction by allowing your team the necessary time to complete jobs to a high standard, as this often leads to valuable referrals and repeat business.

Offer clients solutions they may not initially consider, such as a fire pit or water feature, especially if you know they can afford it, to enhance their experience and increase project value.

Be mindful of your pitch and confidence when presenting proposals; knowing a client's financial background can empower you to sell more effectively without appearing nervous or underselling your services.