Brush Busters 26: Mastering Lead Follow-Up, Reviews & Commercial Painting

Follow up with leads persistently across multiple channels (calls, texts, emails) in the first 48 hours; assume silence is not a 'no' until explicitly rejected.

Set realistic expectations for Facebook leads, understanding that about 50% may not convert, and focus on converting the remainder through consistent outreach.

Don't stress over a 4-star review; it adds realism, but for 3-star or lower reviews, reach out to address issues and potentially convert them into positive experiences.

Before accepting a large commercial project, ensure you can cash flow 80% of the project cost for at least 90 days to avoid financial strain.

For commercial projects, ensure you have strong job site management, leadership, and delegation in place for staff painters, crew leads, and project managers.

When starting door-to-door marketing, prioritize targeting affluent neighborhoods and warming up the area with lawn signs or door hangers before knocking.

For door-to-door, dress professionally and use a simple, friendly, and non-pushy pitch that introduces your service as a solution to a potential problem.