Ep 64. Shed Squatters, Outrigger Injury, and Yard Sign Wars.

Continuously evaluate and update safety protocols, especially after incidents, to prevent future injuries. Jordan's 'cone of death' policy for grapple trucks is a prime example.

Ensure all employee documentation, particularly emergency contacts and handbook acknowledgements, are current and readily accessible for all staff, including long-tenured employees.

Actively experiment with diverse marketing strategies like yard sign campaigns, but be prepared to adapt based on competitor tactics and local regulations.

Proactively manage logistical challenges like lost or locked keys by exploring simple technological solutions such as AirTags or implementing push-button ignitions.

Prioritize brand recognition through consistent messaging across various platforms, including traditional advertising like yard signs and digital content.

Foster a culture of quick response and teamwork during emergencies, as demonstrated by Jordan's crew in handling the grapple truck injury.

Leverage professional video production and social media to create engaging content, including blooper reels, to build rapport and humanize your brand.