Ep 26 – Stop Charging by the Hour! How to Price for Value & Bigger Sales

Stop diagnosing issues over the phone or mentally before arriving at the job site; assume there might be more involved to avoid poisoning your thought process.

Be a 'curious student' on every job, even if you're the expert, to discover hidden needs and build more value for the client.

Don't arbitrarily raise your rates; use a proven pricing tool to understand your true costs and value, then adjust your pricing strategically.

Offer a range of solutions with clear pros and cons, allowing the customer to choose, which often leads to them selecting more than the bare minimum.

Understand that the fear of raising rates is often internal; customers are less likely to complain than you anticipate once you articulate your value effectively.