Why Ignoring Off-Season cash flow planning could CRUSH your Outdoor Living Business
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Key Takeaways
Prioritize planning for year-round cash flow to avoid the "skating by" mentality during the off-season and build a more stable business.
Explore and offer above-ground construction services (e.g., decks, roof covers, boulder walls) that can be built in colder weather to extend your working season.
Don't limit your business to only services you or your core team can perform; consider subcontracting specialized winter work to maintain cash flow without adding new expertise in-house.
Re-evaluate snow plowing as a winter income source, considering its potential for equipment damage and high maintenance costs against alternative, more profitable options.
Improve your sales process by asking deeper questions to uncover clients' true needs and desires, leading to more comprehensive projects that can be spread across the year, including the winter months.
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