50% of Homeowners Find Roofers Using AI | How to Get Found w/ Marcus Sheridan
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Key Takeaways
Prioritize AI visibility (AEO) over traditional SEO, as AI-driven search is rapidly replacing conventional search engines for homeowners seeking contractors.
Implement a comprehensive pricing page that explains cost factors and offers a rough estimate or a pricing estimator, as this is a major trust signal for both humans and AI.
Create a dedicated, in-depth reviews and testimonials page on your website, aggregating reviews from all major platforms (Google, Facebook, etc.) to ensure AI can 'see' and verify them.
Ensure consistent Name, Address, Phone Number (NAP) across your website and all online listings to avoid penalties from AI algorithms.
Develop specialized pages for awards and certifications, providing visuals, descriptions, and links to verify these achievements, as AI frequently references them in recommendations.
Add a website security and privacy page detailing measures like SSL certificates and fraud protection, as AI prioritizes recommending secure websites.
Use AI tools like ChatGPT to assist in creating content for these new essential pages, leveraging specific prompts to generate relevant and effective information.
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