$250M PER YEAR From Referrals?

Focus on delivering exceptional value and a great customer experience as the primary driver for referrals, rather than relying on manufactured marketing programs.

Implement the 'SMARTT CX' framework: ensure simple bookings, employ expert estimators ('masters of the building envelope'), provide accurate and transparent proposals, offer real-time project updates, and conduct thorough wrap-ups.

Invest in dedicated project managers who are on-site, coordinate with customers, inspect work, manage crews, ensure safety, and serve as the main point of contact for homeowners.

Prioritize consistent and high-quality execution of your service promises; a great strategy is ineffective without diligent execution.

Utilize technology for real-time updates to keep customers informed about project progress, similar to a 'pizza tracker,' ensuring you can meet the expectations set by these updates.

In challenging markets, apply Lean Six Sigma principles to analyze and optimize your business, making strategic cuts that minimize impact on culture, people, and customer experience, and ensure you are close to your numbers.

Cultivate a company culture where employees are motivated to delight customers, treating each project as unique and striving to provide a delightful experience beyond mere transactional fulfillment.