Episode 280 Hire Better People Faster

📅 October 14, 2025 ⏱️ 45:28 🎤 Chris, Ryan England

Chapters

Click to jump to section

0:00

Guest Introduction

Chris introduces Ryan England, founder of Core Matters, highlighting his expertise in hiring for service companies and his new book.
0:34

Ryan's Motivation

Ryan shares his personal story, influenced by his blue-collar entrepreneurial father, on why he is passionate about helping business owners with hiring and team building.
0:57

Recruiting as Marketing

Ryan explains that recruiting should be viewed as a marketing activity, not just HR, to attract and retain talent effectively.
0:06

Rhinoceros Culture

The hosts discuss the powerful concept of building a company culture likened to a 'crash of rhinoceroses' – an unstoppable force with shared vision and values.
0:10

Book's Value & Access

Chris highly recommends Ryan's book, emphasizing its immense value and how listeners can access it through audiobooks and traditional purchases.
0:14

Permission to Play

The discussion delves into 'permission to play' values, distinguishing baseline expectations from unique core values, and the importance of mutual expectations between employer and employee.
0:18

Employee Referral Programs

Ryan breaks down why traditional employee referral programs often fail and provides actionable strategies for designing effective referral programs that motivate employees.
0:25

Equipping Employees

He stresses the need to equip employees to have the right conversations for referrals, focusing on what motivates the referred candidate and their family, beyond just monetary incentives.
0:30

Casting Vision to Employees

The hosts discuss the importance of aligning the company's vision with the personal goals and dreams of employees and their families to foster deeper engagement and retention.
0:34

Final Offer

Chris offers free training to listeners who purchase Ryan's book, reinforcing the episode's focus on supporting the community and improving lives.

Speakers

Chris

Host — the plumbing sales coach

Ryan England

founder of Core Matters

Key Takeaways

✦

View recruiting as a marketing activity, not just HR, to attract top talent.

✦

Develop clear, unique core values that go beyond basic expectations and foster a strong, unified company culture.

✦

Design employee referral programs that incentivize desired behaviors (like making the referral) rather than just retention.

✦

Equip your employees with the skills and tools to effectively communicate the benefits of working for your company to potential recruits, focusing on their personal and family goals.

✦

Understand and align your company's vision with the personal dreams and aspirations of your employees and their families to boost engagement and retention.

✦

Recognize that employees are human beings with individual goals and desires; your vision should show them how your company can help them achieve their own aspirations, not just yours.

✦

Consider offering benefits like paid time off as referral incentives, as they can be more impactful than direct cash bonuses for some individuals and their families.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →

← Episode 281 How The Whole House Checklist Is Keeping You From Diagnosing

Episode 279 The Forgotten Art Of Marketing →