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The Truth Behind Kohler’s Rebranding – What Lawn Care Owners Need to Know

📅 March 3, 2025 ⏱️ 37:05 🎤 Paul, Craig Magalen

Chapters

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  • 0:00
    Kohler's Rebranding to Relco
    The episode opens with Craig explaining the strategic shift of Kohler's energy group to Relco, emphasizing continuity in product, service, and personnel.
  • 0:22
    The 'Why' Behind Relco
    Craig details the Kohler family's decision to separate the energy business from the plumbing and hospitality sectors to facilitate proper investment and growth in both.
  • 0:45
    Implications for Lawn Care Owners
    Craig reassures listeners that the change to Relco will not impact the engines or service for users of brands like X-Mark and Toro, highlighting the continued focus on durability, reliability, and total cost of ownership.
  • 1:22
    Addressing Misconceptions
    Craig debunks rumors, including the notion of Relco being a Chinese company, affirming its American ownership and commitment to innovation and customer service.
  • 2:08
    Trends in Green Industry Equipment
    The discussion shifts to emerging trends, with Craig sharing insights on the potential of autonomous mowers and the current limitations of battery-electric equipment.
  • 2:58
    Equip Expo and Industry Growth
    Craig highlights the Equip Expo as a growing and vital event for the outdoor power equipment industry, emphasizing its role as a community gathering and a reflection of the industry's expansion.
  • 3:24
    Relco's Products and Warranties
    Craig details Relco's innovative oil products, including a 300-hour extended-life oil, and new extended warranty programs designed to reduce maintenance costs and provide long-term value for customers.
  • 5:03
    Continued Use of 'Command' Engine Name
    Craig clarifies that while the company name changes to Relco, the popular 'Command' engine name will continue to be used, ensuring familiarity for customers.

Speakers

P
Paul
Host
C
Craig Magalen

Key Takeaways

✦

Relco, formerly Kohler Energy, maintains the same quality products, dedicated people, and reliable service, so existing equipment owners shouldn't expect disruption.

✦

The rebranding allows for more focused investment in both the energy and plumbing sectors, aiming for enhanced innovation and product development.

✦

Relco is committed to improving productivity and reducing total cost of ownership through durable, reliable products and extended maintenance intervals.

✦

Take advantage of Relco's 300-hour extended life oil and new warranty options, which can significantly reduce maintenance frequency and costs.

✦

Autonomous mowers are a significant and proven trend that could address labor shortages, while battery-electric options still face runtime and cost limitations for widespread adoption.

✦

Attend the Equip Expo to network with industry peers, stay updated on trends, and explore new products and services for your business.

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