The Third Wave of Marketing in Pest Control: Mat Rogers of Lizard Marketing | PCM 178
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Prioritize your website's ability to communicate with AI: Ensure your website is structured for language learning models (LLMs) with proper schema and fast loading times; this is now crucial for getting discovered by Google's AI agents.
Embrace video content, especially shorts: Start creating authentic YouTube Shorts and TikToks, as these are becoming significant for search, answer, and generative engine optimization (SEO, AEO, GEO).
Optimize your Google Business Profile: Regularly update and optimize your Google Business Profile with accurate information and consistent posts, as it's a key factor for Google's AI agent referrals.
Evaluate your call system efficiency: Prepare your team to provide quick and comprehensive answers to AI agents that may call your business, as Google will use this information to refer services.
Scrutinize your marketing agency: Ask your agency about your AI authority score, their strategy for optimizing for LLMs, and your website's load speed; be wary of smoke screens or lack of clear answers.
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