How To Market Your business In 2025

📅 July 4, 2025 ⏱️ 1:43:42 🎤 Jered Williams, Tyler Williams

Chapters

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0:00

Marketing Agency Intro

Jared introduces his brother, Tyler Williams, who owns a marketing agency specializing in plumbing, and discusses the importance of marketing for business growth.
0:36

Foundation Building

The discussion begins with foundational marketing steps for new businesses, stressing unique company names, digital asset setup (website, social media), and the crucial role of Google Business Profile and customer reviews.
2:20

Branding & Community

The brothers discuss the importance of strong branding for standing out, even suggesting AI tools for initial logo design, and highlight the value of organic social media engagement and community involvement for building local presence.
5:05

Paid Advertising Strategy

The conversation shifts to paid advertising, starting with Google Local Service Ads, then lead generation services like Angie's List, and finally PPC, emphasizing that these should be considered as the business grows and can afford them.
8:35

SEO vs. Brand Awareness

The hosts discuss the common misconception of SEO as a primary marketing solution for new businesses and advocate for brand awareness as a more impactful long-term strategy that builds customer loyalty and reduces reliance on paid search.
11:21

Business Hardships & Mindset

The conversation broadens to the challenges of entrepreneurship, stressing the importance of problem-solving skills, tenacity, and overcoming limiting beliefs, particularly around pricing and value.
14:15

Pricing & Customer Experience

The episode concludes by connecting marketing success to business health, advocating for strategic pricing, focusing on the entire customer experience, and continuous investment in marketing, even during challenging times.

Speakers

Jered Williams

Host

Tyler Williams

owner of a marketing agency

Key Takeaways

✦

Develop a unique business name, as generic names make branding and lead generation harder, and can get lost in the noise.

✦

Prioritize setting up and optimizing your Google Business Profile and actively collecting customer reviews to establish credibility and improve local search rankings.

✦

Engage with local community Facebook groups by providing helpful advice rather than direct sales pitches, and use your personal profile to share business content for organic reach.

✦

Embrace organic marketing efforts like community events, sponsorships, and creating engaging social media content before relying heavily on paid advertising to build a human connection with potential customers.

✦

Regularly track key performance indicators (KPIs) like close rates and lead sources to make data-driven decisions and identify actual problems, rather than just symptoms, in your business and marketing efforts.

✦

Strategically adjust your pricing and offers, such as using a 'loss leader' service, to cover marketing costs and entice customers, with the aim of upselling more profitable services.

✦

Invest in the entire customer experience, from branding and communication to post-service follow-up, as perceived value and service quality significantly influence referrals and repeat business, making your marketing investments more effective.

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