Ep 693. Pricing Like a Pro: Lessons from Contractor Expert Andy Mulder

Prioritize impeccable customer service, clear communication, and site cleanliness to stand out from competitors and attract high-value clients.

Invest in quality materials and methods, consistently raising your minimum standards to improve the final product and client satisfaction.

Avoid making excuses to clients; maintain professionalism regardless of internal business challenges to uphold your reputation.

Do not fear being 'too expensive'; understand your true costs and charge a premium for superior service and quality, as there is a market for it.

Utilize estimating software (like LMN) to accurately calculate costs and desired profit margins, ensuring every job is financially viable.

Build your brand and reputation over time; charging premium prices is earned through consistent delivery of high-quality work and client experience.

Recognize your value as a skilled trade professional; aim for profitability that supports a good living for yourself and your team, avoiding the trap of being a 'bottom feeder'.