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Building a Business from the (under)Ground Up

⏱️ 1:00:54 🎀 Eddie Campbell, Matt Aston
AUDIO EPISODE
Building a Business from the (under)Ground Up
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Chapters

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  • 0:00
    GPRS Origin & Services
    Matt Aston introduces GPRS, detailing its evolution from ground penetrating radar for concrete to utility detection, void finding, and other unique applications.
  • 1:06
    Father's Influence & Entrepreneurship
    Matt shares how his father's concrete cutting business inspired him and how his father encouraged him to start his own venture, fostering independence.
  • 9:20
    Early Challenges & Training
    Matt recounts the initial fears and challenges of mastering GPR technology, leading to the development of rigorous internal training programs and a state-of-the-art facility.
  • 29:45
    Advanced Applications & Accuracy
    Matt details complex GPRS projects like the Trump Tower and power plant scans, highlighting the company's 99.87% accuracy and its role in BIM and leak detection.
  • 44:46
    First Hires & Growth
    Matt discusses the pivotal role of his first hires, the concept of maximizing potential, and the 'flywheel' effect of sustained business growth.
  • 56:36
    Leveraging Local Markets
    Matt explains how his Toledo roots motivated him to expand beyond his local market, actively seeking out job sites and clients in new cities to drive early growth.
  • 58:55
    Megaphone: Elite Performance
    Matt's final advice to the construction industry emphasizes striving for elite performance, recognizing that exceeding average only requires showing up on time and delivering on promises.

Speakers

E
Eddie Campbell
Host
M
Matt Aston
founder of GPRS

Key Takeaways

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Invest in specialized training and unique facilities to ensure high accuracy and competence in niche services, especially when dealing with critical infrastructure.

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Actively seek new applications for your core services; GPRS started with concrete and expanded to utilities, voids, and leak detection, demonstrating market adaptability.

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Recognize and empower key hires; Matt's early employees became integral to the company's regional expansion and long-term success, illustrating the value of talent.

✦

Embrace the 'flywheel' effect: every job well done is a sales call for future work, building long-term client relationships and organic growth.

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Challenge existing plans and assumptions; GPRS frequently found discrepancies between blueprints and reality, underscoring the need for verification to avoid costly errors.

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Prioritize early planning and data integration; using services like GPRS for pre-construction scanning and BIM integration can prevent delays and conflicts on complex projects.

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Cultivate an entrepreneurial mindset beyond your immediate location; Matt's proactive approach to finding work in new cities, even by driving around looking for tower cranes, shows initiative for growth.

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