Ep 645. Elevate Your Image

Elevate your professional image, as it directly impacts the caliber of projects and clientele you attract, especially in luxury residential landscaping.

Invest in fewer, higher-quality garments over many cheaper ones; allocate a small percentage of your income (3-7%) to intentionally build a wardrobe that reflects your business aspirations.

Understand good clothing fit: ensure shoulders of shirts/jackets are squared, and avoid overly tight pants that can create an 'egg on stilts' effect.

Simplify your color palette by building a wardrobe around neutral colors like brown or green, and use accessories to introduce accent colors, drawing inspiration from landscape design principles.

Choose quality fragrances (often costing over $100) that last, and test them by visiting stores and using coffee grounds to neutralize scents between trials.

Recognize that your image goes beyond clothing; it's also about the authenticity and confidence you project, aligning your internal value with your external presentation.

Consider the 'Commander's Intent' for your wardrobe: intentionally select clothes that support who you want to become, rather than making impulsive, mismatched purchases.