EP327: The Dumb Sh*t Contractors Say – Wife Beater & Crocs Edition

Always be mindful of your word choices; subtle changes (e.g., 'investment' instead of 'cost') can significantly improve client perception.

Avoid informal language, slang, and profanity in all client interactions, including initial phone calls and in-person meetings.

Refrain from speaking negatively about past clients; it signals potential future negativity about the current client.

Present solutions as 'challenges' or 'opportunities' rather than 'problems' to maintain a positive and proactive image.

Dress professionally and avoid overly casual attire like 'wife beaters and crocs' to project competence and respect for the client.

Use terms like 'clients' and 'agreement' instead of 'customers' and 'contract' to elevate the perceived value and professionalism of your service.

Consider offering a 'retainer' as a 'small investment' to set a high-level, professional tone for the project.