EP310: Rebranding a 150 Year Old Businesss- Kohler Engines Is Now Rehlko with Nino De Giglio

When rebranding, maintain a connection to your company's heritage while establishing independence; this can be achieved creatively, like Relco using rearranged letters from Kohler.

Define clear corporate values and a mission statement for your company to guide all operations and employee behavior, fostering a strong internal culture.

Actively engage with your industry's major events and platforms (e.g., trade shows, LinkedIn) to announce new products, strategies, and reinforce your brand's presence.

Don't shy away from promoting the strengths of traditional solutions (like combustion engines) if they still offer superior productivity, performance, and cost-effectiveness for specific applications.

Integrate sustainability into your business practices, not just product offerings; focus on sustainable manufacturing processes and operational choices.

Understand the psychological impact of colors in your branding; choose colors that effectively communicate your company's values, mission, and desired perception.

Utilize an icon or a memorable visual element in your logo that can stand alone and be easily recognized, facilitating brand recognition and merchandising.