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EP265: The First of a Kind Koi Pond Pump – with CEO of MDM Inc, Benjamin Ashe.

⏱️ 43:42 🎤 Eric Triplett, Benjamin Ashe
AUDIO EPISODE
EP265: The First of a Kind Koi Pond Pump – with CEO of MDM Inc, Benjamin Ashe.
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Chapters

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  • 0:00
    Introduction to the Episode
    Eric Triplett introduces the podcast, expresses excitement about discussing the first-of-a-kind koi pond pump, and introduces his guest, Benjamin Ashe.
  • 0:55
    The First Koi Pond Pump
    Benjamin Ashe validates the rumor that his father created the first 1725 RPM motor specifically for non-submersible koi pond pumps in 1983, at the request of a koi keeper.
  • 18:02
    Efficiency and Cost Savings
    Benjamin explains the efficiency benefits of external pumps with enclosed impellers compared to submersible pumps, leading to lower operating costs and longer service life.
  • 22:19
    Early Career and Market Shift
    Benjamin recounts his early involvement in the family business from age eight and discusses the market shift in 1999 from specialty koi enthusiasts to broader water garden contractors.
  • 30:27
    Challenges and Adaptations
    Benjamin discusses the marketing challenges of external pumps to contractors and homeowners, particularly regarding the 'payback' of efficiency during economic downturns like 2008.
  • 34:09
    MDM's Future and Innovation
    Benjamin shares insights into MDM's future, including new products like the Colossus impeller for DC pumps and upcoming amphibious and submersible motor technology.
  • 46:14
    Addressing Objections: Pentair vs. Sequence
    Eric and Benjamin tackle the common objection of choosing a Pentair variable speed pump over a Sequence pump, highlighting the efficiency advantages of non-self-priming 1725 RPM motors.
  • 50:04
    The Value of Maintenance
    Eric discusses contractors' reluctance to install non-self-priming pumps due to potential check valve failures, advocating for maintenance as an opportunity for customer engagement.
  • 56:33
    Finding MDM and Resources
    Benjamin encourages listeners to visit MDMinc.com for technical information, blog posts, and social media channels, showcasing projects and the benefits of their pumps.

Speakers

E
Eric Triplett
Host
B
Benjamin Ashe
CEO of Multiduty Manufacturing

Key Takeaways

✦

Prioritize external 1725 RPM pumps for koi ponds due to their historical reliability and superior efficiency compared to submersible or higher RPM alternatives.

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Educate clients on the long-term cost savings and environmental benefits of energy-efficient pumps, leveraging their focus on utility bills and sustainability.

✦

Recognize that routine maintenance, such as replacing a check valve, is an opportunity to strengthen client relationships and provide ongoing service.

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Explore MDM's product line, including the Colossus impeller for DC pumps and upcoming amphibious motors, to offer cutting-edge, quiet, and efficient solutions.

✦

Understand that while self-priming pumps offer convenience, they often sacrifice efficiency due to their diffuser design, making non-self-priming external pumps a better long-term investment.

✦

Consider the noise levels of pumps; high-quality external pumps can significantly reduce operational noise, enhancing the peaceful atmosphere of a water feature.

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