Ep 574. How to Get into Commercial Work

Leverage storytelling: Use social media and direct communication to build trust and attract both clients and a skilled workforce by authentically sharing your company's journey, values, and processes.

Diversify your business: Don't put all your eggs in one basket. Explore different market segments (residential, commercial, government) to ensure stability and resilience against economic shifts.

Master soft skills: While hard skills are crucial for operations, developing strong soft skills like sales, communication, and relationship-building can be the primary driver for business growth and client acquisition.

Transition strategically to commercial: Start with smaller commercial projects (e.g., banks, fast-food chains) to gain experience and understand the nuances before tackling larger, more complex ventures.

Proactively manage commercial projects: Commercial clients expect a higher level of project management; anticipate needs, communicate proactively with superintendents, and clearly define scope and exclusions in contracts.

Invest in legal counsel: Prioritize having a good business attorney review commercial contracts to understand liabilities, identify red flags, and protect your company from costly misunderstandings or disputes.

Network with peers: Build relationships with other contractors and subcontractors. Referrals and insights from those already in the commercial space can provide invaluable guidance and open doors to new opportunities.