Inner Circle
Join Inner CircleJoin
← Back to Library
Content

The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals

📅 April 10, 2026 ⏱️ 17:30 🎤 Jack Jostes, Robert Felton, Jeff Adam

Chapters

Click to jump to section

  • 0:00
    The Follow-Up Advantage
    Discover why consistent follow-up is the key to winning sales in the landscaping industry, especially through email.
  • 0:12
    Email Marketing's ROI
    Understand why email marketing offers a high return on investment and is often underutilized by landscape companies.
  • 0:28
    Message and Formatting
    Learn how adjusting your email message and formatting, especially for mobile devices, can significantly increase conversion rates.
  • 0:45
    Weekly Progress Updates
    Explore the highest ROI email type: weekly progress updates for current clients to reduce anxiety and build trust.
  • 0:49
    Spear Emails for Engagement
    Learn about 'spear' emails (short, personal, expecting a reply) for targeted follow-ups with leads who have gone quiet.
  • 0:56
    Goodwill Emails
    Understand the power of 'goodwill' emails that offer helpful advice to clients, building trust before selling.
  • 1:08
    Jeff's $350K Story
    Hear a compelling story from a landscape business owner who generated over $350,000 in new business from a simple email campaign.
  • 1:22
    Done Beats Perfect
    Reinforce the idea that getting an email out, even imperfectly, is more effective than waiting for a perfect campaign.

Speakers

J
Jack Jostes
Host
R
Robert Felton
Director of Client Strategy
J
Jeff Adam

Key Takeaways

✦

Prioritize follow-up: Most landscape companies don't, so making it a priority gives you a significant edge.

✦

Utilize email for efficiency: Email allows you to reach many clients with little effort and high ROI, making it ideal for busy periods.

✦

Optimize for mobile: Ensure your emails are easy to read on mobile devices by using short paragraphs and clear formatting.

✦

Implement weekly progress updates: For ongoing projects, send regular updates to current clients to reduce their anxiety and foster positive reviews/referrals.

✦

Use 'spear' emails for dormant leads: Send short, personal emails to past leads to re-engage them and remind them of your services.

✦

Build goodwill with helpful content: Send emails with useful tips (e.g., freeze warnings, pest advice) to build trust before directly selling.

✦

Don't wait for perfection: "Done beats perfect" – start sending emails with what you have (QuickBooks, contact forms) rather than delaying for an ideal setup.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →
POWER100

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io