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97% of Your Website Visitors Leave Without Acting (Here’s How to Fix It) | Why Visitors Don’t Act

πŸ“… August 25, 2025 ⏱️ 21:57 🎀 Rich Harshaw

Chapters

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  • 0:00
    The Problem & Solution
    97% of website visitors leave without action; 'diggable content' is the solution to increase dwell time and pre-sell clients.
  • 2:01
    Create a Why Us Section
    Implement a 'Why Us' section based on a 5x5 identity matrix (products, workmanship, bedside manner, core values, culture/community) with linked blog posts.
  • 9:28
    Utilize a Blog Widget
    Use a prominent blog widget to showcase identity-based posts, guiding visitors to content that builds trust beyond product specifications.
  • 14:15
    Embed Headlines in Blogs
    Integrate embedded headlines within blog posts, similar to news websites, to encourage continuous exploration of related articles.
  • 15:14
    Implement Internal Links
    Strategically place about five internal links in every blog post to connect related content, guiding visitors deeper into your website and distributing authority.
  • 17:36
    Use Talking Head Videos
    Incorporate short, 'talking head' videos (30-120 seconds) on blog pages to increase engagement, extend dwell time, and humanize your brand.

Speakers

R
Rich Harshaw
Host β€” Founder and CEO of Level 10 Contractor

Key Takeaways

✦

Develop a 'Why Us' section on your website, structuring your company's identity around five pillars (e.g., outstanding products, expert workmanship, superior service, core values, culture, and community) and link to detailed blog posts for each identity point.

✦

Install a blog widget prominently on your website, featuring identity-based articles (popular, recent, case studies) to immediately draw visitors into content that highlights your company's unique value and philosophy, rather than just product specs.

✦

Embed internal headlines within your blog posts and other content, mimicking news sites, to seamlessly suggest related articles and encourage visitors to explore more of your website, increasing their time on site.

✦

Implement approximately five internal links within every blog post you create, connecting to core 'Why Us' pages, other relevant blog posts, or service pages, to create a web of interconnected content and enhance navigation.

✦

Integrate 'talking head' videos (30-120 seconds) on your website pages, repurposing blog content into engaging visual explanations by company representatives or actors, and set them to autoplay in sequences to significantly boost dwell time and build trust.

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