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How He Built a $35M Business With 56% Gross Margins & 21% EBITDA in Under 8 Years | Helmi Ben Flah

📅 July 28, 2026 ⏱️ 57:46 🎤 Chris Yano, Helmi Ben Flah, Chatty P, AG, Aaron Gaynor

Chapters

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  • 1:22
    From Software to Service
    Helmi Ben Flah discusses his unexpected transition from a software engineering background to starting a multi-trade home services business in 2018.
  • 5:33
    Impressive Growth & Margins
    Helmi's business experienced rapid growth, reaching $35M with 56% gross margins and 21% EBITDA in a short period, as highlighted by Chris.
  • 7:42
    Navigating Market Shifts
    Helmi explains how accountability, continuous training, and strategic expansion, including acquisitions and increased truck fleets, helped navigate market shifts.
  • 13:31
    Outbound Strategy & AI
    He details a sophisticated outbound calling strategy, using AI to identify customer needs and track booking rates, aiming for 120% conversion.
  • 23:44
    Multi-Trade Referrals
    Helmi describes how technicians are incentivized and supported to generate multi-trade referrals, fostering inter-departmental collaboration and lead generation.
  • 39:24
    Fostering Team Culture
    The importance of daily Zoom meetings with mixed trades is discussed, creating a 'one team, one family' culture that drives accountability and collaboration.
  • 53:12
    Redwood's Impact
    Helmi credits Redwood Services with introducing leading indicators into his business model, transforming how they forecast and strategize for future growth.
  • 58:42
    Execution Over Debate
    Helmi, Chris, and Chad discuss the importance of executing proven processes without unnecessary debate, highlighting that information is abundant, but execution is key.
  • 1:08:12
    Retention Challenges
    Helmi identifies employee retention as a major challenge in home services, noting that many struggle with accountability and process adherence.
  • 1:19:28
    Restarting with Network
    If starting over, Helmi would prioritize building a strong network and immediately hiring a top-tier management team to scale rapidly.

Speakers

C
Chris Yano
Host
H
Helmi Ben Flah
Owner of Guaranteed Service
C
Chatty P
Host
A
AG
Host
A
Aaron Gaynor
Host

Key Takeaways

✦

Prioritize execution over perfection: Don't wait for a perfect process; implement and refine it as you go.

✦

Leverage leading indicators: Focus on metrics like call counts and booking rates to proactively manage business performance, rather than just reacting to lagging indicators like revenue.

✦

Implement a robust outbound strategy: Use AI and customer data to identify cross-selling opportunities and actively generate calls, not just rely on inbound demand.

✦

Foster a multi-trade culture: Create a 'one team' environment through mixed-trade meetings and incentives to encourage inter-departmental referrals and collaboration.

✦

Invest in top talent early: Hiring a strong management team from the outset can significantly accelerate growth and build a scalable foundation.

✦

Measure everything for accountability: Track key metrics like contact touches per hour, shop time, and billable hours to drive accountability and identify areas for improvement.

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