He Makes $1M/Year From Other People’s Trash

Start using a robust business management software like Jobber immediately to organize operations, even in the early stages, to avoid inefficiencies.

Offer free in-person estimates for junk removal, especially for piles or complex jobs, as customer descriptions often underestimate the actual volume and effort required.

Prioritize recycling and reselling items to significantly increase profit margins; selling salvaged goods can offset dump fees and turn waste into additional revenue.

Leverage guerrilla marketing tactics like strategic flyer distribution (e.g., at gas stations, storage units, realtor offices) and actively engaging with people in high-traffic areas to generate leads.

Work weekends, particularly Saturdays, as people are often home and more likely to seek junk removal services, which can lead to walk-up referrals and increased business.

Test different online marketing channels (Facebook, Nextdoor, Yelp, Google Business Profile) to identify which ones are most effective in your specific market before investing heavily in paid advertising.

Charge extra for labor-intensive jobs like items in basements, up multiple flights of stairs, or requiring demolition, to ensure your pricing accurately reflects the effort and time involved.