Inner Circle
Join Inner CircleJoin
← Back to Library
Content

Superpro Podcast #55: DeLong and the Winding Road – Amber DeLong

📅 April 8, 2025 ⏱️ 32:20 🎤 Roland Ligtenberg, Amber DeLong

Chapters

Click to jump to section

  • 0:00
    Starting DeLong and Sons
    Amber and Justin DeLong discuss their decision to launch their own HVAC business after facing common frustrations while working for other companies.
  • 0:26
    Family Business Dynamics
    Amber highlights the complementary strengths she and Justin bring to their business, emphasizing their shared goal of building a family legacy.
  • 1:13
    Hiring and Team Building
    Amber shares lessons learned about the hiring process and the value of building a strong, reliable team that aligns with the company's values.
  • 1:30
    Learning Business Skills
    Amber explains how she acquired essential business skills like HR and accounting through self-education, networking, and leveraging relationships with supportive partners.
  • 2:02
    Adopting Technology
    Amber recounts their transition from paper tracking to HouseCall Pro, highlighting the benefits and their unwavering commitment to the software after a brief attempt with a competitor.
  • 2:22
    Community Engagement & Marketing
    Amber details their strategy of engaging with the local community and using organic word-of-mouth through social media as a powerful, cost-effective marketing tool.
  • 3:51
    Leveraging Online Reviews
    Amber emphasizes the critical role of automated review requests in building their online reputation and attracting new customers, contributing significantly to their success.
  • 4:15
    Optimizing HouseCall Pro
    Amber provides actionable advice on effectively using job and customer tags within HouseCall Pro and recommends early adoption of Conquer coaching and the pipeline tool for improved profitability and efficiency.

Speakers

R
Roland Ligtenberg
Host — Co-founder of House Call Pro
A
Amber DeLong
Co-owner of DeLong and Sons Hback

Key Takeaways

✦

Identify and leverage complementary strengths within a partnership to balance business responsibilities effectively.

✦

Prioritize investing time and resources into finding the right team members who align with company values, as this creates flexibility and reduces stress.

✦

Actively engage with your local community through non-profits, sports teams, and networking groups to build brand awareness and foster organic word-of-mouth marketing.

✦

Utilize software features like automated review requests to consistently gather customer feedback and build a strong online reputation, which is crucial for attracting new business.

✦

Implement a comprehensive job and customer tagging system from day one to ensure data consistency and enable better reporting and customer management.

✦

Adopt business coaching and pipeline management tools early to understand financials, improve profitability, and streamline estimate follow-ups, reducing administrative burden.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →
POWER100

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io