More Than Mowing: Profitable Add-Ons for Lawn & Landscape Pros
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Key Takeaways
Leverage your existing client base by offering complementary services like mulch installation, hedge trimming, and fall/spring cleanups to maximize revenue per customer.
Start with low-barrier add-ons such as mulching leaves for fall cleanups; even with a basic setup, this can generate significant profit during slower seasons.
For higher-cost services like aeration, consider renting equipment before purchasing to test market demand and ensure a positive return on investment.
Implement strategic pricing for add-ons: for services like overseeding, charge retail price for materials and an installation fee equivalent to your mowing rate.
Educate clients on the importance of follow-up care for services like overseeding (e.g., consistent watering) to ensure success and customer satisfaction.
Evaluate potential new services by asking key questions: Does it fit your client base? Is the profit margin worth the labor and equipment? Do you have the time capacity? What is the local competition like?
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