Marcus Sheridan
Power100 Contributor

Marcus
Sheridan

Keynote Speaker & Co-Founder, Marcus Sheridan International

The most trusted brand wins — and trust is built by answering the questions everyone else is afraid to ask.
LinkedIn Profile Website
2001Years in Industry
NationalMarkets Served
2Books Authored
★ CONTRIBUTORPower100 Verified
About

Why Marcus Sheridan
Stands Out

Marcus Sheridan is a world-renowned keynote speaker, entrepreneur, and author whose journey began in 2001 as a partner at River Pools, where he pioneered a radical content marketing approach — answering customer questions openly online — that saved the business during the 2008 financial crisis and became a Harvard Business School case study in digital sales transformation. That experience gave birth to the philosophy behind his bestselling book 'They Ask, You Answer,' which has reshaped how thousands of businesses approach sales and marketing. He later authored 'The Visual Sale' and launched Marcus Sheridan International, delivering keynotes, workshops, and consulting to companies globally. A fixture in the home services and home improvement space, Sheridan has been a trusted voice helping contractors navigate the shift toward AI-driven lead generation and consumer trust. Most recently, he co-founded The Question First Group, PriceGuide.ai, and AI Trust Signals, positioning him at the intersection of sales communication, AI, and the future of buyer behavior.
Key Credentials
  • Author of 'They Ask, You Answer' (Wiley, 2017)
  • Author of 'The Visual Sale' (2020)
  • Co-Founder, AI Trust Signals (2025)
  • Co-Founder, PriceGuide.ai (2024)
  • Partner, River Pools (since 2001)
  • Owner/Partner, IMPACT (since 2018)
Expertise Ratings

Domain
Mastery
Scores

Power100's evaluation of Marcus Sheridan's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.

Sales Communication 9.7/10
Content Marketing Strategy 9.6/10
AI & Digital Lead Generation 9.3/10
Keynote Speaking & Storytelling 9.5/10
Home Services Industry Expertise 9.2/10
Entrepreneurial Ventures 9.1/10
Episode Appearances

Watch &
Listen

PowerChat

Hollywood Has Taken A Big Dump On Blue Collar | Marcus Sheridan PowerChat: Part 3
Industry Recognition

Achievements &
Milestones

📚

Author of bestselling 'They Ask, You Answer'

🎤

Keynote Speaker, FAST Remodeler Live (Nashville, 2026)

🎙️

Featured Speaker, HubSpot INBOUND Conference

🏠

Home Services Industry Communication Icon

🎧

Guest, Contractors.net Podcast on Trust & AI

🤖

Co-Founder of AI Trust Signals & PriceGuide.ai

Power100 Contributions
Content Marketing & Trust Building AI Visibility for Contractors Sales Communication Strategy Home Improvement Lead Generation Digital Sales Transformation Keynote & Workshop Facilitation
What Marcus Sheridan Brings to the Table

Marcus Sheridan brings specialized knowledge across these domains, backed by real-world results and industry recognition.

The Organization
Marcus Sheridan International
Marcus Sheridan International (MSI) is a global training, consulting, and keynote firm founded to help businesses communicate more openly, sell more effectively, and build lasting consumer trust. MSI delivers world-class workshops, coaching, and keynote presentations to audiences across industries, with a particularly deep impact in the home improvement and home services sectors. The firm's philosophy is rooted in radical transparency — the idea that companies that answer customer questions honestly and boldly win more business.
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Power100 Contributors

Watch their work.

Marcus Sheridan shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.

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