Power100 Contributor
Katie
Long DePaola
Director of Communications & Spokesperson, Long Home
You can't just look good — you have to be good.
About
Why Katie Long DePaola
Why Katie Long DePaola
Stands Out
Katie Long DePaola is a fourth-generation home improvement professional and the Director of Communications and brand spokesperson for Long Home, a leading East Coast exterior remodeling company. Drawing on deep family roots in the industry, Katie has become the visible face of Long Home's commitment to trust, quality, and customer-first culture — appearing in commercial campaigns and representing the brand across media. She is known for championing the philosophy that authentic reputation, not just marketing polish, is what separates great home improvement companies from the rest. In 2025, she served as the public voice for Long Home's 'Project Rebuild' initiative, a program created to support homeowners left in limbo after the closure of a major competitor. Beyond Long Home, Katie is also a founding member of Bo's Effort and the author of 'At Least You Look Good,' demonstrating a rare ability to lead with both business acumen and personal authenticity across industries.
Key Credentials
- Director of Communications, Long Home
- Brand Spokesperson, Long Home (commercial campaigns)
- Fourth-generation home improvement professional
- Featured Power100 PowerChat contributor alongside John DePaola Jr.
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of Katie Long DePaola's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Brand Communications
9.6/10
Customer Trust Building
9.5/10
Marketing & Spokesperson Leadership
9.4/10
Industry Culture & Values
9.3/10
Entrepreneurial Versatility
9.2/10
Family Business Leadership
9.1/10
In Their Own Words
Katie Long DePaola
On Record
Interviews, conversations & panels featuring Katie Long DePaola.
Mentioned In
Articles Featuring Katie
Industry Recognition
Achievements &
Milestones
Featured speaker on multiple entrepreneurship and leadership podcasts
Long Home brand spokesperson and commercial talent
Public lead for Long Home's 'Project Rebuild' homeowner relief initiative (2025)
Power100 PowerChat guest alongside Long Home leadership
Power100 Contributions
Brand Trust & Reputation Building
Home Improvement Marketing Strategy
Customer-Centric Culture
Exterior Remodeling Communications
Leadership in Family Business
Scaling Home Improvement Companies
What Katie Long DePaola Brings to the Table
Katie Long DePaola brings specialized knowledge across these domains, backed by real-world results and industry recognition.
The Organization
Long Home
Long Home is a well-established home improvement company serving homeowners across the East Coast, specializing in roofing, siding, windows, and bathroom remodeling. With decades of experience in the industry, Long Home has built its reputation on trust, quality craftsmanship, and a customer-first approach. The company has demonstrated community commitment through initiatives like 'Project Rebuild,' which supported homeowners affected by a competitor's closure in 2025.
Power100 Contributors
Watch their work.
Katie Long DePaola shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.