Dustin Rhoades
Power100 Contributor

Dustin
Rhoades

Executive Senior Vice President of Sales, Great Day Improvements

Most sales problems are leadership problems wearing a rep's name.
LinkedIn Profile
24+Years in Industry
NationalMarkets Served
Nov 2025 WinnerS.O.A.R. Award
★ CONTRIBUTORPower100 Verified
About

Why Dustin Rhoades
Stands Out

Dustin Rhoades is a veteran B2C in-home sales executive with more than 24 years of experience scaling revenue organizations across the home improvement industry. His career spans leadership roles at Champion Window, Renewal by Andersen, and Dreamstyle Remodeling, where he built regional sales teams and drove close-rate and yield optimization across multiple markets. In December 2023 he joined Great Day Improvements as Executive Vice President of Sales and Training, quickly advancing to Executive Senior Vice President of Sales, where he has been recognized as one of the company's strongest advocates for driving sales adoption and cutting cancellations. Beyond his corporate role, Dustin founded Dumb Tax Inc LLC in 2022, a consultancy and authorship platform dedicated to helping sales leaders eliminate costly, avoidable mistakes in hiring and team development. He has also served as an Advisory Member of the Customer Experience program at UC Irvine's Division of Continuing Education and has been featured in industry publications and podcasts including Qualified Remodeler and the Level 10 Contractor podcast.
Key Credentials
  • Executive Senior Vice President of Sales, Great Day Improvements (2023–2026)
  • Founder, Consultant & Author — Dumb Tax Inc LLC (2022–Present)
  • Advisory Member, Customer Experience Program — UC Irvine, Division of Continuing Education (2022–2025)
  • Regional Sales Manager — Renewal by Andersen, Southern CA & Western AZ (2017–2020)
  • Division President — Champion Window Mfg. of Des Moines (2006–2014)
  • BSN Nursing / Marketing, Minor Business Management — Western Michigan University
Expertise Ratings

Domain
Mastery
Scores

Power100's evaluation of Dustin Rhoades's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.

In-Home Sales Leadership 9.7/10
Close Rate Optimization 9.5/10
Sales Team Development 9.4/10
Cancellation Reduction 9.3/10
P&L & Revenue Execution 9.2/10
Sales Technology Adoption 9/10
Episode Appearances

Watch &
Listen

PowerChat

It's Not The Song It's The Singer | Taylor Hanes & Dustin Rhoades PowerChat: Part 3
PowerChat

"If You Do What You've Always Done - You Get Less" | Taylor Hanes & Dustin Rhoades PowerChat: Part 4
PowerChat

Close More Deals Close Bigger Deals & Save Time | Taylor Hanes & Dustin Rhoades PowerChat: Part 2
PowerChat

You Can Manage Processes & Systems But NOT Chaos | Taylor Hanes & Dustin Rhoades PowerChat: Part 1
Connected Network

Connected Contributors

Co-appearances on Power100 shows and articles.

Guest
TH
Taylor Hanes
One Click Contractor
Industry Recognition

Achievements &
Milestones

🏆

S.O.A.R. Partner Award — November 2025 Winner (Destination Motivation)

📰

Featured in Qualified Remodeler — 'Dumb Tax: Find Your Why for Hiring'

🎙️

Guest on Level 10 Contractor Podcast (Episode #2046)

🎙️

Rapid-fire interview at Peak Profit event (Destination Motivation)

🎓

Advisory Member, UCI Division of Continuing Education — Customer Experience Program

💡

Recognized by One Click Contractor as a power-user advocate across 24-year career

Power100 Contributions
B2C In-Home Sales Leadership Close Rate & Yield Optimization Sales Team Hiring & Development Cancellation Reduction Strategies P&L Execution & Revenue Growth Sales Technology Adoption
What Dustin Rhoades Brings to the Table

Dustin Rhoades brings specialized knowledge across these domains, backed by real-world results and industry recognition.

What Leaders
Are Saying

With Destination Motivation, we were able to reduce the cancellations and drive adoption across our sales team.
Dustin Rhoades
SVP of Sales, Great Day Improvements
The Organization
Great Day Improvements
Great Day Improvements is a nationally operating home improvement company specializing in replacement windows, doors, sunrooms, and related exterior remodeling products. The company serves homeowners across the United States through an in-home direct sales model, with a focus on delivering quality installations and a strong customer experience. Great Day Improvements operates at scale across multiple regional markets and has been recognized within the Top 500 Qualified Remodeler rankings.
Power100 Contributors

Watch their work.

Dustin Rhoades shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.

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