Vice President, Power100
Trust is the foundation — build it first, and the growth follows.
Power100's evaluation of Dennis Lugo's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Appointed Vice President of Power100 (2026), joining CEO Greg Cummings to lead growth and partnership strategy
Multi-vertical B2B sales and partnership leadership across direct sales, distribution, and SaaS
Hands-on operator background — built career from direct sales rep up to VP-level roles
Specialist in trust-based sales processes and high-margin product strategy for home improvement contractors
Dennis brings the operator's read on what actually works at the door — built from solar startup launches, 10-person canvass campaigns, and years of pattern-interrupt instinct that separates closers from cold-callers. When Dennis says a sales process scales, it's because he's seen it survive a thousand driveways.

Dennis Lugo shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.